Though I started in web design early in 1994, and had some early successes with a Webby nomination in 1999 and an article published at A List Apart, babies and hurricanes had frozen me in 1.0-land.
The thaw began at the recent KMWorld conference in San Jose. My big take home was that making information findable on our web site is no longer enough… it needs to be findable by the many paths that users will take, including Google, blogs, and social networking sites. And that even if we aren’t using “web 2.0,” many others are, and they are the ones shaping our presence in that space.
One highlight of the conference was a presentation by Peter Morville (author of Ambient Findability). It hadn’t really hit me until his presentation how much wayfinding occurs outside of our webspace. Duh. Only 1/3 of our traffic comes through our home page according to our web stats, and an increasing amount of our traffic is coming not from standard web page links, but from blogs and discussion postings.
So, me learn web 2.0. Ugg.
